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How To Promote Your Brand In Coworking Spaces?

by | posted in: Coworking Spaces | 0

There are many benefits of shifting from a nondescript office in the by-lanes to a coworking space in the city’s Central Business District (CBD). It’s budget-friendly, there’s no worrying about infrastructure and maintenance, it makes networking easier and so on. 

However, it does throw a few unique challenges too. How to promote your brand in coworking is one of the most common questions to come up. In a coworking space, you need to rethink some of your strategies for brand promotion.

Building a brand isn’t just about putting your logo on stationery – many brands depend quite heavily on the office space too. It ranges from branding the building with a logo that can be seen from the streets to colour-coding floors. Now, none of this is possible when your team is working out of coworking spaces. So, how can you go about brand promotion in coworking spaces – here are 5 ideas.

5 Best Ideas to Promote Your Brand in Coworking Spaces

  1. Speak Up
  2. Flaunt Company Merchandise
  3. Get Social
  4. Collaborate And Cross-Market
  5. Host Events

1. Speak Up

Along with providing a professional space for people to work, coworking spaces are also about networking. When you become a member, you get access to after-work social events. This ranges from pitch platforms to game nights. Make use of these events to talk about your brand. Even if it’s at an early stage, talk about your brand and your vision for it. 

Show people what you’re working on. Not only does this build brand awareness, but it also makes you more confident. Similarly, be an active participant in panel discussions and workshops on the topic that may interest you. 

10 Major Factors That Determines Employee Productivity at Workplace

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2. Flaunt Company Merchandise

The walls aren’t the only place to put up your logo. In a coworking space, it is important to live the brand. If you’re meeting with clients, use branded standees and flex boards to brand the meeting room. 

Get your logo printed on t-shirts, stickers, cups, pens and any other kind of merchandise you like. Now use it and encourage everyone else on your team to use it too. A branded cup at the coffee station can spark a conversation about your brand. Similarly, when you share a pen with someone, you make them aware of your brand as well. 

In today’s era of virtual meetings, many brands are using custom branded backdrops for their video calls. This is probably one of the simplest marketing activities in a coworking office you can practice.

3. Get Social

Coworking spaces provide high-speed internet – make use of it for more than just emails. Give your social media some serious thought and strategize online brand-building activities. Make sure your images and posts are brand compliant. Tagging people and places is a tried and tested way of getting your posts reposted on other handles. 

To build more awareness, use these platforms to educate your audience. Publish presentations and e-books that position your brand as a thought leader. 

While this is an activity you would need to do even if you were working from an independent office, it becomes more important when you’re based in a coworking space. You may even find a freelancer or a social media agency working out of the same coworking floor to help you raise your social media engagement levels. 

4. Collaborate And Cross-Market

Collaboration is key to marketing in coworking space floors. 

One of the biggest advantages of a coworking space is that you’re surrounded by like-minded freelancers, entrepreneurs and other growing business teams. Since everyone works on the same floor, meeting and interacting with them is easier. 

When you find brands that are related to your sphere of work, consider how you can work together on promotional activities in coworking spaces. Think of bartering audiences. Ask them to give your brand a shoutout in their newsletters in exchange for a shoutout in yours. You could also ask them to include a coupon for your products when they pack orders for their customers.

If your products or services are linked to theirs, work out a collaboration so you can cross-market and build even more brand awareness.

5. Host Events

Coworking spaces offer working space with desks and chairs as well as meeting rooms that can be booked by members. They are typically equipped with all the infrastructure you need to meet with clients, partners, etc. 

You can also use this space to host small events and workshops for other coworking members as well as potential clients. Invite people to product demonstrations. Get a guest speaker to host a class. There are limitless ideas you can bring to life for such events. 

💡 Are you looking for Coworking space in Gurgaon, Noida or Delhi?. We are just a call away.
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Summing It Up

When you think about it, brand promotion in a coworking space isn’t as difficult as you assume. Rather, by opening doors for networking, it gives you a way to reach out to a wider audience and boosts online and offline promotions. It also proves that you don’t always need a big budget to promote a brand. Of course, you need to first find the right coworking space. 

The Office Pass (TOP) has ready-to-use coworking spaces in Delhi, Gurgaon and Noida where you can work along with like-minded professionals open to collaborations that can help promote your brand. To know more reach out to us at 08999 828282.

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5 Reasons Why Coworking Space Is Perfect for Young Entrepreneurs

Why Coworking Spaces Are Perfect For Young Entrepreneurs

by | posted in: Entrepreneur | 0

Entrepreneurship is exciting but also challenging. When it comes to making a business idea successful, office locations play quite a critical role. However, independent offices in Delhi or any other metro city’s central business district are expensive and usually beyond an entrepreneur’s budget. The good news is there’s a much better alternative – a coworking office space for young entrepreneurs. 

Did you know 10.69% of the total number of coworking spaces in the world are located in India? A global study also showed that India was the fastest-growing market for coworking. From being a more budget-friendly option to networking opportunities, there are many reasons why coworking space is perfect for a young entrepreneur. Here are some facts as mentioned below:-

Top 5 Reasons why coworking space is perfect for young entrepreneurs

  1. Minimal Need For Infrastructural Investments
  2. Building The Right Image For A Company
  3. Networking Opportunities
  4. An Exciting And Motivational Environment
  5. Making The Most Of Coworking Benefits For Entrepreneurs

How the Environment of a Workplace Determines the Productivity of Its Users

1. Minimal Need For Infrastructural Investments

One of the key benefits of coworking for young entrepreneurs is that coworking spaces are ready to move into from day 1. As soon as you sign a lease, you and your team can pick a desk and get to work. All you need to bring along is your laptop. 

The office space is already air-conditioned, furnished with ergonomic furniture and fully equipped with printers, a high-speed internet connection, etc. Shared office spaces for entrepreneurs also often have the equipment required for video conferencing and presentations. If you were to do your own office, all this heavy lifting would have to be done by you or your employees.

Apart from work-related infrastructure, employee needs are also taken care of with kitchenettes, coffee machines, drinking water dispensers, etc. 

While you can use all of these facilities, the maintenance of these assets is handled by the space providers and hence not part of your responsibilities. As a result, your outgoing expenses are cut down and you have fewer distractions from working on your business idea.

2. Building The Right Image For A Company

It takes a while for a company to find success but to achieve this, they must appear legitimate and trustworthy from the get-go. 

Clients are more confident of companies with offices and would give them their business compared to a company that works from home (does not have a formal office). They also wouldn’t want a company with an office in the dodgy side of town. 

Similarly, office location also influences the hiring process – nobody wants to work in an office located in a dingy alleyway. While an independent office on the city’s main roads may be out of your budget, there are many shared office spaces for young entrepreneurs in good locations. 

Not only are these coworking spaces in better locations, but they also include services that make the company appear more legitimate. Some coworking spaces have a receptionist who can meet and direct all visitors. 

When your clients arrive, you can book a meeting room to have a discussion in a private, professional setting. These little details go a long way in building a positive, professional image for your brand.

3. Networking Opportunities

Every entrepreneur knows that networking is critical to business growth. From finding collaborators and mentors to helping you leverage connections to expand your customer base, coworking for entrepreneurs opens many doors for networking. 

Firstly, since everyone’s working on the same floor, meeting people is easier and you don’t always need to schedule an appointment to talk to someone. A chance conversation by the lockers can spark a new relationship. Coworking space providers also often organize after-work events like workshops, pitch sessions, etc. for their members to network. 

This could have a direct impact on your business story. For example, entrepreneurs could include each other’s product links in monthly newsletters to their customer base and hence raise brand awareness without any cost. Similarly, a freelancer may be convinced to join your team or collaborate on a project with you.

4. An Exciting And Motivational Environment

Having an idea to start a business is the easy part. Committing to it and working on it consistently is where the hurdles lie. Young entrepreneurs who work from home or at cafes will attest that staying motivated can be quite a challenge.

A coworking space for entrepreneurs can help push past this. Unlike a café where people come primarily to chill, everyone in a coworking space is primarily there to work. You’ll find many other entrepreneurs working from the space with each of them at different points in their success stories. Seeing everyone else work keeps you motivated to work on your ideas and makes it easier to fight the temptation to binge-watch a series or take long breaks. 

The coworking atmosphere is also beneficial when you’re faced with a problem that you can’t find a solution to. It’s easy to find like-minded individuals on the office floor who can brainstorm solutions with you. Thus, it keeps you from letting problems slow you down.

5. Making The Most Of Coworking Benefits For Entrepreneurs

As listed above, the benefits of coworking extend from allowing entrepreneurs to work out of prime locations at a more budget-friendly cost to opening doors for networking and collaboration. That said, there are many coworking units in the city and choosing the right space is important.

The Office Pass (TOP) has ready-to-move-in coworking spaces in Delhi, Noida and Gurgaon. All the units are located easily accessible and within close reach of metro and bus stops. They are secure, safe spaces. You can choose between a single hot desk for themselves or dedicated space on the coworking floor for their team. Plans are flexible and desks can be leased for just a day if needed. To know more, reach out to TOP at 08999 828282.

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8 Best Fun Activities You Can Do in a Coworking Space

8 Fun Things To Do in Coworking Spaces

by | posted in: Coworking Spaces | 0

People don’t come to a coworking space only to work – this is also a great place to find a community of like-minded people. When you meet and engage with people who share your interests and vision for success, you open doors for collaboration and cross-marketing. There are plenty of fun activities you can do in a coworking space to find your tribe. Here are a few ideas.

8 Fun Activities you can do in Coworking Spaces

  1. Breakfast Meet & Greet
  2. Yoga Sessions
  3. Game Night
  4. Workshops
  5. Milestone Celebrations
  6. Demo Day
  7. Speed Networking
  8. Club Night
Fun Activities in Coworking Space
Coworking Space in Noida (Fun Time)

1. Breakfast Meet & Greet

Everybody loves good food and a meal is a great opportunity to bring people together. 

Breakfast is an important meal that’s often overlooked. Once a fortnight, invite everyone to start the day about half an hour earlier and meet up for breakfast. Starting earlier ensures that nobody feels they’re missing out on productive hours. This is a great opportunity for new members to be introduced to the community. You don’t need to have a very expansive spread – simple food and coffee goes a long way. 

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2. Yoga Sessions

This is one of the fun things in coworking offices that makes people healthier, happier and more productive. 

Yoga is an easy way to get fit without the hassle of gym equipment and machines. It’s also a calming experience – ideal for a Wednesday evening after work. Host a yoga wellness session once a week and invite everyone to join in. Having an instructor to lead the class will make it a well-structured event and inspire more people to attend.  

Apart from helping people squeeze a workout into their day, these sessions can also act as ice breakers.

3. Game Night

Game night is one of the most popular things to do in coworking spaces. Games bring people together, encourage strangers to talk and bring out everyone’s competitive side. You can either host game night with games that everyone can play together like Pictionary or Dumb charades or set up a few board games where smaller groups can interact and play together. 

Minute-to-win-it-style games can be a lot of fun too! There’s no right or wrong game but two-player games may not have the impact you’re looking for – look for games that can be played by at least 4-6 people.

4. Workshops

Today, you can learn most things online through videos and virtual classes but it’s always more fun to learn a new skill together with other people. That’s why workshops are a good idea for fun activities in coworking spaces. 

You can host workshops related to productivity skills like using new software or how to use social media marketing or for something completely unrelated to work -who wouldn’t want to attend a bartending workshop? A hands-on workshop takes the pressure of networking and socializing off and at the same time is an opportunity to mingle.

5. Milestone Celebrations

From freelancers and entrepreneurs to established businesses, growth never comes easily. There’s a lot of work that goes into every small step towards achieving success. So, every step needs to be celebrated. It could be a freelancer getting a new project, a software development agency that launched a new product, an e-commerce business that expanded its services to a new country. 

Celebrating achievements like this keep motivation levels high and inspires everyone on the floor to work harder towards their own goals. A personalized cake is an easy way to celebrate and include everyone.

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6. Demo Day

One of the key benefits of coworking is a wide, diverse audience to test products before they’re launched in the market. The initial feedback from testers can go a long way in improving the final product and increasing its market value. 

While some people may have the confidence to walk up to a stranger and pitch their idea, others may be a little shy. So, give them a platform to demonstrate their product and talk about it. There’s no infrastructure required for this – all you need to do is set some time aside and let the demonstrators sign up. 

7. Speed Networking

Networking is a lot like dating – you’ve got to put yourself out there and hope the other person likes what they see. Speed dating is a popular concept where attendees get limited time to impress another person. 

Speed networking follows the same concept. While some attendees sit at tables, others circulate from table to table. Speed networking helps people polish their pitches and lets them share their ideas with a lot of people in a limited time. 

8. Club Night

Everyone needs balance in their lives but often we’re so focused on work that we forget about hobbies. One way to correct this imbalance is to start a few clubs. You can start a book club for people who like to read, a running club, a travel club and so on. 

Each club can have its own schedule and rules. The core idea is to push people to make time for things other than work and to help them connect with others through their shared interests. 

There are plenty of other fun activities to participate in at coworking spaces. Some coworking spaces may also organize events and activities outside the coworking unit. While it may seem just like fun, these events and activities can have a huge impact on how your business takes off. So, make sure you ask about them when you’re comparing coworking units. 

The Office Pass (TOP) coworking units in Delhi, Noida and Gurgaon understand the importance of after-work activities and organize a number of regular events for their members. To know more, call 08999 828282.

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5 Top Benefits of Coworking Spaces for Tech Startups in India

Why Tech Startups in India Are Attracted to Coworking Spaces

by | posted in: Coworking Spaces, Indian Startup | 0

Over the past decade, coworking has become the favorite commercial real estate choice of a vast majority of Indian startups, especially early-stage tech companies. Unsurprisingly, the IT sector is one of the largest consumers of coworking offices in the country. 

So, what is the reason for this increasing popularity of shared offices among IT/ITeS companies? Is it just cost-effectiveness? Or, are there any other factors that make tech companies thrive in shared offices? 

In this blog, The Office Pass (TOP), one of the leading coworking office providers in India, talks about how coworking spaces are beneficial for tech startups. Let’s check out the top 5 benefits as mentioned below:- 

6 Tips to find reasonably priced commercial Coworking Space in Gurgaon

5 Top Benefits of Coworking Spaces for tech startups

  1. Facilitates Innovation
  2. Helps Attract the Best IT Talents
  3. Increases Visibility Though Location
  4. Reduces CapEx and Other Costs
  5. Offers Unmatched Scalability

1. Facilitates Innovation

The Indian tech startup ecosystem is quite competitive – it comprises thousands of companies, many of which offer similar products/solutions and target the same markets. The only way tech startups can differentiate and make a mark in such a highly competitive landscape is through constant innovation.

One of the key benefits of coworking for tech companies is that it provides them with a stimulating environment that drives innovation. The layout and design of shared offices help tech teams leverage the power of collaboration while developing new products and IT solutions.

That’s not all. Tech companies often need an environment that allows a seamless transition from solo work to collaboration. While developers and engineers need spaces to meet and exchange ideas, they also need quiet corners for focused work. With designated areas for collaborative and solo work, coworking offers them the best of both worlds. 

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2. Helps Attract the Best IT Talents

Due to the stiff competition in the IT sector, tech startups often have a difficult time finding, attracting, and retaining top IT talents. Today, it is not enough to offer attractive salary packages – flexibility is a key priority for many tech professionals, especially in the post-pandemic world. 

Reports suggest that over 47% of Indian tech firms are willing to offer flexibility to lure the best of talents. Here again, coworking enables IT startups to offer their employees flexibility on three fronts – where they work (location), when they work (work hours), and how they work (hybrid office spaces). 

(i) Flexible Locations: By choosing neighborhood coworking, companies can choose seats /desks in more than one location in the city and allow employees to work from an office closest to their residence.

(ii) Flexible work hours: Flexible work schedule is essential for IT startups, especially when they work on time-sensitive development projects. Tech teams operating from shared offices can plan their day around their most productive hours – they can start early, work late, or come to the office only on particular days of the week. 

(iii) Hybrid spaces: When working from coworking offices, employees need not sit at their desks all day. They, on the other hand, can switch between desks, common work areas, meeting rooms, private nooks, etc., based on the type and intensity of the work. 

All these factors help early-stage IT startups create a vibrant and productive work culture that attracts top talents in the industry. Moreover, coworking also enables them to build remote and distributed teams. 

3. Increases Visibility Though Location

Location plays a crucial role in the success and growth of IT startups. That’s why many companies choose to set up their operations in IT hubs like Bangalore, Gurgaon, Delhi, Pune, Noida, and Hyderabad. However, setting up a traditional office in the CBDs and SBDs of these cities can be a challenging task, not to mention the costs. 

One of the top benefits of coworking space for tech startups is that it allows them to have offices in the prime locations of IT hubs. Many reputed coworking operators have offices in the top business parks in Tier I and II cities. By setting up the office in such prime locations, tech startups can enhance their visibility, attract more clients, and increase their funding prospects. 

As per the report by Anarock, startups can save rentals to a significant extent by choosing coworking over traditional offices. For instance, the price difference between coworking and traditional offices in the CBDs of Bangalore, Hyderabad, and Pune is 20%, 10%, and 33%, respectively. 

4. Reduces CapEx and Other Costs

Rent is not the only expense coworking helps reduce. Tech startups often have to spend a huge portion of their budget on capital expenditure, which includes a wide range of physical assets required for the smooth functioning of the businesses. It leads to a massive cash drain and puts a financial burden on them, especially if they haven’t found an investor yet. 

Since coworking offices come fully equipped with workstations, furniture, printers, phones, air conditioning, etc., early-stage tech companies need not spend money on such assets. By reducing CapEx, companies can prevent cash drain and allocate more budget on developing and launching their solutions. 

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5. Offers Unmatched Scalability

Most tech startups begin as a small group of motivated people with a great idea. Soon, they find themselves ready to scale up, which involves hiring more employees, building more teams, finding integration partners and collaborators, and more. 

A start-up working from a traditional office might face hurdles when they try to scale up. For starters, the service agreements don’t allow them to add or remove workstations mid-contract period. Likewise, most agreements come with a lock-in period, making it difficult for early-stage startups to move out of the office without suffering financial losses. 

One of the notable advantages of choosing coworking for tech companies is that it allows plenty of room for scalability. As they do more hiring and expand the team, they can easily add more workstations by paying extra. Also, if they feel they need an office of their own, they can opt for managed offices.

Are you an IT startup looking for a coworking office in Delhi, Gurgaon, or Noida? The Office Pass (TOP) provides fully equipped office spaces for tech companies with flexible plans and packages. Call at 08999 828282 to discuss.

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